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LONG-TERM RENTAL AND SALE OF APARTMENTS IN KIEV

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HOW TO WRITE AN ANNOUNCEMENT FOR RENT OR SALE OF HOUSING FOR REAL ESTATE PORTALS

A correctly written ad is the key to a quick rental or sale of real estate. Writing a good ad is easy if you stick to our checklist. The main thing to think about when you advertise real estate is that you are not renting or selling housing, but offering a better way of life, a "bright perspective."

In the meantime, there is no need to worry about it. ”

  1. Identify the main benefits of your property. It can be a beautiful view from the window, the proximity of the park, the well-developed infrastructure of the area (with a list of facilities: a school (indicating the number), a fitness club, a swimming pool, etc.).

  2. Determine your target audience. Imagine your future client (tenant or buyer), think about his needs, fears and preferences. If you rent or sell a one-room apartment, then most likely you need to focus on single people or a young couple, and perhaps it will be a single mother or student. There are options, think over them.

3. Define keywords for each target audience . Such words should help your ad appear more often in search results. For most message boards, this is just as relevant as for contextual advertising. However, they should not be abused. The main thing is a meaningful description that will make the reader call you.

In the meantime, there is no need to worry about it. ”

4. Write different ad variations with different word counts and for different target audiences. Different ad portals allow for different text lengths. You need to be ready for this. Besides, different texts will give more chances to find a response from your client.

In the meantime, there is no need to worry about it. ”

5. Try to use bullets and subheadings as much as possible to highlight the main benefits of real estate.

In the meantime, there is no need to worry about it. ”

6. Be specific . It is especially important to use specific details in the repair description. Very often they write that "the apartment is in excellent condition" or "after the European-style renovation", but what does this mean for a potential client? Be sure to write about the quality of parquet, replacement of pipes, wiring, the quality of windows, doors, plumbing, etc. Give a clear distance to the main infrastructure. Also do not forget to mention the orientation of your property. Be honest. Ideal real estate does not exist and you need to correctly submit the flaws. If you offer for sale a "killed" apartment, then write something like "the apartment is not damaged by the renovation" or "you have the opportunity to show your design talent."

In the meantime, there is no need to worry about it. ”

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7. Prepare at least 6-12 high-quality photos . For the best photos, choose a sunny day, open the curtains and turn on all the lights. When taking a photo, sit down so that the lens is at a height of approximately 1-1.2 meters from the floor. Thus, the photo will turn out to be a more spacious room. Also, before taking a photo, remove all personal belongings, even if you live in this apartment. Believe me, this is very important.

In the meantime, there is no need to worry about it. ”

8. Indicate the price. In no case do not write "negotiable price" in the ad. Thus, you will lose 80% of potential calls. Also, do not write the words "bargaining", "bargaining" or "urgent". Thus, you give your potential tenant or buyer a clear signal that you are ready to reduce the price. It means that either something is wrong with the apartment, or the price is initially too high. Everyone is bargaining and bargaining will be in any case, but with these words you immediately bring down your price by 5-10% and you will have to decline further.

In the meantime, there is no need to worry about it. ”

9. Collect all the above points in the announcement according to the plan - CHECK LIST (the order may vary):

  1. A headline indicating the main benefit (fear or expectations of the target audience)

  2. Describe the location of the property, infrastructure

  3. Pay special attention to the safety of your stay

  4. Indicate the number of rooms, total area and floor

  5. Explain the "logistics" of the apartment, describing each room, indicating its relationship to others and its area.

  6. Indicate the orientation of all rooms (emphasize the advantages of leaving the bedroom in a quiet courtyard or a gorgeous view of the city)

  7. The presence of balconies, loggias

  8. Renovation quality, style, describe the design, emphasize the quality of individual elements

  9. Quality, style, furniture and equipment manufacturers

  10. Emphasize the benefits of lifestyle in your home (tell us about the possibilities of free but safe parking, walking with children, convenient transport accessibility.)

  11. Add a call to action ("Call! The apartment is worth seeing", "Call! The apartment you will definitely like")

  12. Indicate the price

  13. Leave a link for a more detailed description and more photos

  14. Give your contacts

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